PURPOSE: companies guide on how to navigate in turbulent and unexplored waters

Felipe Gomez, pianist and innovation expert used music as a metaphor to illustrate the concept of virtuosity in business. Felipe delighted everyone by playing his beloved grand piano on the stage and actively involving the audience on the notes of a Cold Play song, inviting those present to sing along, giving them an experience of what virtuosity is, a key concept of his career”. In the music world, as in the business, practice is a regular systematic and logical process to achieve our purpose competently and effectively,” says Gomez.

The second day began with the speech of Jon McNeill, former global sales president of Tesla, alongside Elon Musk, from 2015 to 2018. The US entrepreneur explained the development process that brought Tesla’s electric cars to success, starting from the failures and mistakes that were made at the beginning and most importantly showing that when you have a clear “purpose” you can rise up and become a leader. He emphasised the importance of a lean approach in the continuous improvement process, identifying errors and eliminating waste.

Muhammad Yunus, the Bengali economist and banker, winner of the 2006 Nobel Peace Prize and creator of microcredit, sent a video message to share his “purpose2 with the participants: building a world without poverty. In order to dismantle the big banks idea, that poor people are not creditworthy founded the Grameen Bank and started to loan small amounts of money to people which usually were not granted for a credit.

The most successful Olympian swimmer of all times, the American Michael Phelps, emphasised his dedication and the importance of focusing on his goals to achieve his “purpose”: become the best swimmer in the world and break all records. “During my career,” said Phelps, “I have never focused on what others were doing, because I couldn’t control it. I always focused on training every day for achieving my goals.”