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“All quick and good”, the winning formula of 1H Clean

Is the story of a group, born in 1976, from the enterprising spirit of Marisa Bresciani, and further developed thanks to the initiatives of her two entrepreneurial sons: Ezio and Fabio Amadori. By focusing on combining quality and service speed, we have reached the point where we are finding ourselves in this moment: a large laundry laboratory and eleven laundry shops, scattered among the provinces of Brescia, Mantua, and Verona

“Everything quickly and good”

“Everything quickly and good” was the formula frequently used by the old newspapers, when the skilled reporters of those times, were able to collect complete and accurate news, with the perfect timing for the print. Three magic words that you will meet when discovering the story of 1H Clean, a group of laundry shops operating for 47 years in the provinces of Brescia, Mantua and Verona, that started from its first beginnings with the “mission” of providing quality services to its customers, in the shortest time possible.

If someone thinks that behind the group of twelve operating laundries spread in Lombardia region, is hiding the classical family business pattern turned into a normal limited company, is quite wrong… Born from the common goals of mother and children, after almost half a century, 1H Clean is employing 65 people, full- or part-time, and it has developed itself remaining in its essence still a family run business, extended today also to the grandchildren, and organised to transfer a very precise, dynamic, value-based textile care “concept” to anyone working there. The time factor has been always important, says Ezio Amadori, one of the owners of 1H Clean.

“It was in the 1970s,” remembers Ezio Amadori, “and I was still a kid, but I was already hearing a lot about laundry, because it was a sector where some of our relatives were working at that time. Even in those times, one of the most discussed topics, was the speed of service, because they worked with dry-cleaning machines regulated on weekly, rather than daily, distillation times. Until when, one of our cousins imported the first dry-cleaning machines from England, which were distilling the dry-cleaning solvent after each washing cycle, guaranteeing a speed of delivery, that was previously unthinkable”.

History

“That revolution,” continues Ezio Amadori, “also guided the decisions of my mother, Marisa Bresciani, in opening the first laundry of the group in Desenzano, in 1976. As soon as we became adults, my brother Fabio and I joined her in the company, with the good fortune of perfectly dividing our tasks: I was in charge of technological investments, sales management and marketing, and he was in charge of the work chain. With these roles, together with our mother, we have developed our brand, opening in 1982our second laundry shop, in Salò, always in the province of Brescia”.

During that time, as well as in the next years, the key to growth daland success of 1H Clean is characterised by the constant ability to invest in innovation, and implement any technological contribution to the quality of a crafted service. “Always with the goal of offering the customers the possibility of saving time in managing their garments” – pointed out Ezio Amadori. For this reason, we have been pioneers in introducing the ironing machines: first for the trousers and then for shirts, after being completely aware that ironing is finding less space in the life of any family”.

And the results of this commitment can be seen in the twelve laundry shops gradually opened in the area. An authentic “constellation”, where around the biggest star – the thousand square metres of the Padenghe del Garda laundry laboratory, are gravitating the other eleven facilities: the four autonomous laundry shops 1H Clean laundries in Castiglione delle Stiviere, Ghedi, Montichiari and Peschiera del Garda and the seven AmaClean “pick-up and delivery” centres: two opened in Brescia, as well as in Desenzano, in addition to those in Concesio, Rivoltella del Garda and Salò.

Family growth

It is a development that is obviously supported by the expanding family, according to a framework in which the Padenghe workshop is run by Ezio Amadori’s wife, Laura Arrighi, together with their sons Luca and Matteo, while Fabio, together with his family, looks after the management of the four autonomous laundry shops. Moreover, distributing human and technological resources is compatible with the vision that continues to drive the brand. “In a market where the demand for quality cleanliness remains constant and widespread – clarifies Ezio Amadori – the drastic decline of the laundries from the last decade, is forcing those remaining on the market to become increasingly competitive. Thanks to the available space and equipment of the Padenghe laundry shop, we have started to collaborate with Macpi for the design of new ironing machines”.

“At the same time – continues Amadori – we must extend the spectrum of our offer, which must necessarily provide answers to the new services required by the territory. Just to give you an example, without the need to turn ourselves into an industrial laundry, we already have the machines and the know-how for washing the overalls of the medical staff at the Sirmione Thermal Baths”.

With a strong history behind, a company in a continuous evolution, 1H Clean is aiming to have a future at least equally important as the past. “That is why – concludes Ezio Amadori – we are looking with great interest to the perspectives resulting from the opening of the two laundry shops in Brescia. A large provincial capital subjected to an increasingly digitalized, diversified and tendentially distributed on 24 hours, rather than the standard 8 hours”. On the other hand, there is no other alternative to continue making “everything quickly and good”.

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