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Textile care companies on display at HOST 2025

edited by
MARZIO NAVA

The appointment with Host 2025, taking place at Fiera Milano from October 17 to 21, is one not to be missed. Host has established itself as the international hub dedicated to the world of catering and hospitality, driven by the vitality of a sector that represents one of Italy’s crown jewels and a global benchmark of excellence. Participating in Host 2025 means immersing yourself in the very best of technological innovation in professional laundry care, with a first look at cutting-edge solutions redefining hygiene and sustainability. It is the ideal stage to explore automated systems that streamline processes, reduce consumption, and at the same time expand professional networks and build strategic partnerships in an international, highly qualified context. As an international platform for business and innovation, Host 2025 will showcase the most advanced laundry technologies - developments closely linked to sustainability, energy efficiency, and impeccable hygiene. From washing and dry-cleaning machines to ironing systems combining precision and performance, alongside premium linens for table, bed, and bath, the exhibition will bring together the full spectrum of textile care excellence

ALLIANCE LAUNDRY SYSTEMS

As the world’s number one in commercial laundry, we’re proud to present our latest innovations at HOST 2025, Milan, through our trusted and leading brands: IPSO, Primus, UniMac, and Speed Queen. Each brand brings its own legacy of excellence, backed by decades of expertise and a shared commitment to performance, reliability, and innovation. This year, we’re unveiling the next generation of tumblers – a major leap forward in design and functionality. With a graphical upgrade that reflects a modern, intuitive user experience and enhanced capacities to meet the demands of today’s laundry operations, these machines are built to deliver superior results while optimizing energy and water usage.

We’re also introducing Speed Queen OPL Insights, our new laundry management platform. This smart solution gives operators full visibility into their operations, offering real-time data, performance tracking, and actionable insights to improve efficiency, reduce downtime, and make informed decisions with ease. Another exciting innovation is our Combo solution – a washer and dryer in one. Designed for environments where space is at a premium, this compact unit delivers the same high-quality wash and dry performance while simplifying installation and workflow. Whether you're managing a hotel, healthcare facility, or multi-housing complex, our solutions are designed to help you do more with less – saving time, space, and resources without compromising on quality. Join us at HOST 2025 to experience how our brands continue to lead the way in laundry innovation. Let’s shape the future of laundry together. •

BATTISTELLA B.G.

The appointment with HOST 2025, scheduled to take place at Fiera Milano - Rho from 17 to 21 October, is a key step for us at Battistella B.G. Srl. The biennial exhibition represents a global crossroads for the hospitality and food service industries – sectors in which Italy stands out for its creativity, innovation and customer focus. In this context, we reaffirm our confidence in the Ho.Re.Ca. market and confirm our presence in Hall 2 – Booth S59. We will showcase our complete range for professional laundries serving hotels, restaurants, catering services, and B&Bs: highproductivity toppers, shirt finishers, ergonomic ironing tables, presses, and low-consumption spotting tables. All our finishing solutions are designed to reduce time, energy, and waste, while ensuring flawless uniforms, perfectly finished linens, and satisfied customers. Host 2025 will also mark the launch of our latest innovation: the shoe-care machine, developed in collaboration with Revita Point. The result of extensive research and development, this advanced device is designed to clean all types of footwear quickly, gently, and sustainably, transforming traditional shoe care into a high-margin business opportunity for laundries, hotels, and hospitality facilities. Participating at HOST 2025 means connecting with industry professionals from over 170 countries, understanding their needs, and anticipating emerging trends. From October 17 to 21, we invite you to discover our solutions first-hand and explore how textile care can become a defining element of the guest experience in modern hospitality. We look forward to welcoming you in Milan. •

CASAROVEA by PAROTEX

At HOST 2025, Casarovea by Parotex unveils a refreshed brand identity and a forwardlooking vision for textile hospitality tailored to a global audience. As a premium brand within the Parotex Group and firmly grounded in the tradition of Italian craftsmanship, Casarovea is now expanding its reach beyond national borders. With a renewed focus on the evolving demands of modern hospitality, the brand is poised to engage clientele across Europe, the United States, Asia, and the Middle East. The new brand concept, showcased for the first time at the trade fair, reflects Casarovea’s evolution through every element of its visual identity, from a refined, minimalist logo and distinctive graphic pattern to a meticulously curated corporate color palette. Central to this transformation is the launch of a completely redesigned website, conceived not only as a visual showcase but also as a strategic platform for engaging decision-makers in the premium hospitality sector. This updated identity weaves a visual narrative inspired by the world of luxury hospitality, defined by elegance, ambiance, and warmth, evoking timeless settings and refined experiences. Also featured at HOST 2025 will be a selection of signature collections from Casarovea by Parotex, showcasing the brand’s commitment to innovation and elegance. Highlights include Helico, a banqueting-focused line crafted with advanced performance yarns; Re-New, an eco-conscious table linen collection made from regenerated fibers that combines sustainability with refined design; newly introduced embroidery concepts for luxury bed linens; and a fresh line of terry towels tailored for spas and wellness environments. •

FILI D’ORO by INDUSTRIA TESSILE GASTALDI

GHIDINI BENVENUTO

At HOST 2025, Ghidini will showcase its latest innovation, the MC 400 shirt finisher, at Booth Q03 in Hall 5. Engineered for the efficient ironing of shirts, short work jackets, polo shirts, and t-shirts, the MC 400 features a lateral-moving central paddle, pneumatic sleeve tensioners with ergonomic cuff clamps, and a fully stainless-steel frame. Its operations are managed through a touchscreen PLC control unit, enabling users to manage and customize all functions and work cycles, perform software updates, and track productivity. Also on display will be the DORIS A table, an economical, plug-and-play solution designed for flexibility and ease of use. Equipped with an integrated water tank, the unit operates independently of an external water supply. It features a dual pedal system, accommodating both right- and left-handed operators, and offers the option of a blowing system for enhanced performance. Also on display will be the rectangular press RTL 135x50 (featuring a stainless-steel buck, ideal for ironing cotton garments, and fully autonomous, equipped with a boiler, vacuum unit, compressor, steam iron unit, and electronic control panel for work cycle timing) and the VAPOR ES steaming finishing table, the flagship of Ghidini’s production. It is equipped with a true steam chamber located beneath the perforated ironing surface, allowing for even steam distribution. The version will also include a blowing device and three pedals to efficiently manage the three core functions: vacuum, blowing, and steaming. In addition, there will be a wide selection of Ghidini steam generators, equipped with either an iron or a vertical ironing plate, which are particularly popular in both hotels and communal facilities. •

GRANDIMPIANTI

Once again, this year, Grandimpianti is ready to introduce a new chapter in innovation at HOST 2025, the global fair dedicated to the hospitality and food service industries. Our booth will showcase a forward-looking approach centered on smart connectivity, operational efficiency, and tailored solutions that address the evolving demands of a market increasingly driven by sustainability, process simplification, and high-quality results. In a sector where digital transformation has become a necessity rather than an option, Grandimpianti will present a groundbreaking innovation designed to streamline operations, enhance performance, and connect systems seamlessly. An innovation that marks a forward-looking approach to laundry management, where data analysis and remote control converge to create a smoother, smarter, and more intuitive experience, designed with the operator in mind. Complementing this digital breakthrough there will also be a significant advancement on the operational front: the launch of our new ironing line. More compact, efficient, and enriched with enhanced features, this new solution is set to gradually replace the previous generation. Featuring a 28 cm roller with improved performance, it delivers increased versatility and adaptability, making it ideal even for environments with limited space. This new solution strikes the ideal balance between compact design and high performance, the result of meticulous engineering focused on ergonomics and dayto- day usability. HOST 2025 will offer a unique opportunity to explore these innovations up close, engage with our experts, and experience first-hand what it means to approach laundry management intelligently in today’s landscape. For Grandimpianti, innovation goes beyond technology, it’s a forward-thinking vision that combines cutting-edge solutions with practical application, always with a clear focus on improving the daily work of the professionals who make laundry operations run. •

IMESA

Once again, this year, Imesa confirms its presence at HOST 2025, the international trade fair dedicated to the Ho.Re.Ca. world, that will be held in Milan from October 17 to 21. An unmissable event for the industry, and for Imesa, which has always made innovation and customer focus its key strengths. The Imesa booth will be much more than an exhibition space: it will be an immersive experience into the world of professional laundry. Visitors will be able to explore every stage of the process up close, from machines to work cycles, from detergents to complete workflow management. An integrated system that combines technology and mechanics, efficiency and sustainability. Imesa will welcome its customers with practical, targeted solutions designed to address the specific needs of the hospitality, food service, and community care sectors. The event offers a unique opportunity to explore the latest innovations first hand and engage directly with industry professionals. Among the standout features is the Imesa’s new ES line of tumble dryers, available in three versions: Easy, Smart, and Premium, each tailored to meet a broad spectrum of operational needs through modular, customizable configurations. The new ES line introduces a fresh approach to the drying process, redefining its role within the modern laundry cycle, thanks to the new axial airflow system inside the drum and a newly engineered Soft Care perforation design, both developed to ensure gentler treatment of fabrics. We look forward to welcoming you at HOST 2025, Hall 3 – Booth R47-S48, where the Imesa vision of laundry truly comes to life. •

ITALCLEAN

In more developed countries, hotels typically rely on specialized external providers to handle the laundering and management of bed linens, tablecloths, towels, uniforms, and even guests' personal garments. However, in many regions, particularly where high-quality laundry services are scarce, luxury hotels often consider it essential to operate their own in-house laundry facilities. For example, the iconic Burj Al Arab hotel in Dubai, renowned for its distinctive sailshaped architecture and its 7-stars, must necessarily deliver a service level that matches its exceptional status and pricing, and therefore prefers to operate an in-house laundry rather than rely on external providers who cannot guarantee the same level of quality, efficiency, and speed. Naturally, the Burj Al Arab uses Italclean machines in its in-house laundry, just like La Mamounia in Marrakech, which has been repeatedly voted the best hotel in the world. One of the primary challenges faced by these in-house hotel laundries is the lack of consistently skilled personnel. While laundry managers may have considerable experience, frontline staff are often entrylevel workers with limited training. It’s important to note that in these countries, the employee turnover rate is extremely high, making proper training even more difficult. Given these human resource challenges, it becomes essential to equip in-house laundries with machines that not only meet the highest standards of cleanliness, speed, and reliability (in some luxury hotels, the machines run continuously, 24 hours a day, seven days a week), but are also exceptionally user-friendly and easy to maintain. At Italclean, we have achieved a level of excellence that borders on perfection, an accomplishment that has made us market leaders in several countries where the hospitality sector drives demand for highperformance textile care solutions. India, in particular, stands out as a key example. Our leadership extends beyond dry-cleaning equipment. While the Liberty model, now further enhanced with an advanced touchscreen computer, has achieved near-iconic status, Italclean also stands out when it comes to washing machines and tumble dryers. Despite the strong competition from lower-cost manufacturers, we continue to distinguish ourselves through superior quality, reliability, and innovation. We will be present at HOST 2025 in Hall 5 – Booth V22. •

MASA INDUSTRIA TESSILE

For Masa SpA, HOST has long been a biennial appointment that cannot be missed. With 75 years of history and tradition behind, we remain committed to pursuing quality as our ultimate objective, expressed not only through aesthetic beauty, but also through the intrinsic value and durability of our fabrics. At the heart of this vision lies the Made in Italy: a hallmark we are proud to promote and one that continues to resonate with strong appeal across the globe, wherever new partners and customers can be found. The hospitality sector is absolutely important, and with each of our products we strive to meet every customer need, meeting even the expectations of the most demanding ones. Table, bed, and bath linen. Each tablecloth is distinguished by specific features and characteristics, designed to be tailored and customized to the unique requirements of every venue. From classic or bespoke tablecloths to runners in a wide palette of colours, overlays, and placemats, every detail is crafted to enhance both functionality and style. Our range embraces the entire hospitality sector, with bath linen playing a central role in creating a memorable guest experience. We offer premium towels, bathrobes, and bath sets, meticulously designed to combine comfort, design, and durability. Perfect for hotels, wellness centers, B&Bs, and all accommodation facilities where attention to detail makes the difference. Bed linen is one of the most important elements for ensuring guest comfort and satisfaction in hotels and B&Bs. Masa offers a selection of hotel bed linen designed to combine refined aesthetics, durability, and softness. From sheets to duvet covers, every product is crafted to provide a unique guest experience. •

PONY

For us at Pony, a longstanding leader committed to producing cutting-edge professional finishing machines, the HOST 2025 exhibition represents a key and highly strategic occasion. It offers a prime opportunity to engage with customers, partners, and key stakeholders from the Ho.Re.Ca. sector, to share our technology-driven vision and present our most advanced solutions. Each edition of HOST gives us the opportunity to engage directly with professionals that are facing the evolving challenges of the hospitality industry. These interactions enable us to anticipate emerging needs and trends. At Pony, we believe textile care is far more than an important detail - it is a fundamental aspect of enhancing both the image and the overall guest experience within any accommodation facility. Delivering exceptional service in the hospitality sector also means operating a professional, highperformance laundry capable of guaranteeing flawless garments quickly and consistently. Fabric care is not merely a behind-the-scenes function, it is a vital component of the guest experience and a key contributor in shaping the image of a hospitality establishment. For this reason, we will be showcasing our industryspecific technologies at HOST 2025: from the FORMPLUS-S tensioning form finisher, suitable for finishing both wet and dry-cleaned jackets and outerwear, to the MPT-DL topper, designed to perfectly press trousers of any fabric or size. Additionally, we will present our vacuum and blowing ironing tables and presses, equipped with polished head that deliver premium finishing quality and sanitization at 160°C. Our machines are engineered to meet the practical demands of professionals operating in dynamic environments, combining high performance, sustainability, and energy efficiency. Our team will conduct live demonstrations and to provide customized technical consultations during the entire event. We look forward to welcoming you at HOST 2025, Hall 3 – Booth M65, to explore the future of professional ironing and collaborate on advancing the industry. •

RENZACCI

The new 2025 machinery lines on display at HOST 2025 (Hall 3 – Booth T57-U58) outline a future of technology, innovation, and sustainable development. In the Bio dry-cleaning field Renzacci introduces a new line that, thanks to its revolutionary FLOWMAX™ system, is capable of ensuring extremely reduced washing cycles. This exclusive series of bio dry-cleaning machines will also be equipped with the advanced Renzacci SANICLEAN™ technology, which ensures a high level of cleanliness combined with a thorough sanitizing and disinfecting action in a natural and biocompatible way. As far as the washing division is concerned the NEW ECO 2025 SERIES of washing machines innovates and customizes the WET-CLEANING. This innovative line of washing machines features a multitude of unique solutions for significantly reducing the consumption of time, water, energy and chemicals. Last but certainly not least is the new electronically controlled dosing system ACCURO™, which allows for ultra-precise dosing of the chemicals necessary for wetcleaning in the exact quantities and timings required by the operator. In the TUMBLING DRYERS division, the innovation of this line will not only involve the models and their loading capacities but also parts of strategic design, such as a new and exclusive global air diffusion system with a triple crossflow vortex, highly effective in ensuring fast drying while minimizing energy consumption and thermal stress on garments. Last but not least, is the new line 2025 of ironing Calanders, featuring a new radiant heating system with uniform spacing and new software for the simple yet advanced computer, which precisely manages the ironing times, temperatures, and speeds to deliver flawless results that satisfy even the most demanding customers. •

TESSITURA PEREGO

Tessitura Perego, a long-standing Italian manufacturer based in Cisano Bergamasco (BG) and a leader in the production of highquality hotel linens, will be pleased to welcome you to the prestigious HOST 2025 fair in Milan, where it will unveil its new collection of premium textile products. During the event, visitors will have the opportunity to discover part of the extensive range of exclusive fabrics designed to enhance the table, bed, bath, and wellness areas in hospitality venues. We create elegant tablecloths, high-quality sheets, and luxuriously soft towels, each crafted with meticulous attention to detail and from carefully selected materials. Designed to offer guests exceptional comfort, style, and elegance, our products help create a warm and inviting atmosphere in any environment. Our mission is to produce refined, durable, and long-lasting linens, ensuring we remain the preferred partner for the Ho.Re.Ca. sector, a true expression of Italian excellence. We have dedicated a special attention to the development of our Ecoline range, the result of meticulous research aimed at fostering a more sustainable future and demonstrating that environmental responsibility and refined design can coexist in perfect harmony. We warmly invite all industry professionals to visit us at the trade fair and explore the latest innovations and trends shaping the hotel textile sector. •

TREVIL

Trevil will be exhibiting at HOST 2025 in Milan from October 17 to 21, in Hall 7 – Booth L68, showcasing two product lines: one dedicated to textile care professionals and the other to industries requiring reliable steam production solutions. On one side, we will present professional garment finishing equipment designed for laundries, hotels, healthcare facilities, and community services. Our solutions include shirt finishers, presses, form finishers, and ironing tables – offering a complete range to meet every need, with innovation and reliability at the core. Among the products on display, the Easyform universal form finisher stands out for its versatility: it can handle both customer garments and workwear, adapting efficiently to different shapes and fabrics. Also featured will be Trevil’s professional ironing tables, known for their durability and top-level performance. On the other side, we will showcase our range of electric steam generators, designed for cross-industry use in sectors such as food, wellness, and medical-wherever a compact, safe, and efficient steam source is required. Geyser boilers are available in various power ratings up to 150 kW, with electronic power control to optimize energy consumption based on actual needs. Stainless steel versions are also available, ideal for hygienically sensitive environments such as the food or healthcare industries. HOST 2025 is a key international platform for Trevil, providing an opportunity to strengthen our presence in the Ho.Re.Ca. world and beyond. •

DETERGO MAGAZINE # SEPTEMBER 2025

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