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/ Magazine / Sustainable Ho.Re.Ca.? With IMESA, it’s already a reality. Discover all the latest innovations at HOST 2025
edited by
MARZIO NAVA
At HOST 2025, IMESA will showcase its latest generation of laundry solutions tailored to the Ho.Re.Ca. sector. These advanced, highperformance machines are engineered with smart technology and a strong emphasis on eco-sustainability, operational efficiency, and a competitive edge for the hospitality industry. In the hospitality sector, guest satisfaction is shaped by countless details, many of them behind the scenes. Among these, laundry services play a pivotal yet often overlooked role, ensuring comfort, cleanliness, and consistency. In a market where efficiency, quality, and sustainability are no longer optional but essential, IMESA distinguishes itself not merely as a supplier of advanced technologies, but as a strategic partner capable of offering solutions designed to support operational growth and long-term optimization. ottimizzazione.
At IMESA, we go beyond simply delivering machines, we offer an integrated system of products, services, and customized solutions, all aimed at fostering long-term partnerships with our clients. Our philosophy is rooted in the belief that every laundry facility operates as a self-contained, productive ecosystem, one that requires dedicated expertise and tailored support. For us, technology is not just a tool, but a reliable ally in daily operations. That’s why we’re committed to supporting each facility at every stage of its journey, from design to maintenance.
One of IMESA’s key strengths lies in its comprehensive understanding of the Ho.Re.Ca. landscape: spanning hotels, resorts, residences, and other tourism- and food-service-oriented facilities. With over 55 years of industry experience, we go beyond equipment supply to deliver real, measurable value. Our deep market insight enables us to accurately assess the needs of end users and deliver more than just machines, we provide solutions. Through a consultative, client-focused approach, we develop functional, intelligent, and customized solutions that integrate seamlessly into day-to-day operations, optimizing time, labour, energy consumption, and overall costs.
In the hospitality industry, seasonality plays a crucial role. Hotels, resorts, and other tourist-driven facilities require systems capable of managing peak-season demand without compromise, while remaining cost-effective during low-season periods. This calls for scalable, flexible solutions designed from the outset to adapt to fluctuating operational loads. Striking this balance is essential: it prevents both the inefficiencies of oversizing and the risks of operational shortfalls.
Properly sizing a laundry facility means building today with a clear vision for tomorrow. It means choosing technologies and solutions capable of evolving in tandem with the hospitality structure, equipped to handle growing workloads, adapt to emerging needs, and seamlessly integrate into increasingly efficient operational models. Driven by a consultative, technically grounded, and design-focused approach, every IMESA system is the result of a strategic vision where each element is meticulously engineered to maximize performance and minimize waste.
Not all linens are created equal, and neither are their care requirements. What needs to be washed, dried, or ironed? Whether it’s bed sheets, towels, tablecloths, or uniforms, each item calls for a specific cleaning process tailored to its fabric composition and the expectations of the end user. This is where workflow optimization plays a critical role. From selecting the most appropriate equipment to designing efficient, well structured processes, every step is planned to preserve textile quality, boost productivity, and minimize errors. IMESA solutions go beyond simple washing and drying. They are engineered to extend the lifespan of fabrics, enhance their performance, and reduce wearing and tearing over time. Our commitment is clear: to provide optimal wash cycles for every type of fibre, ensuring the hygiene, visual aesthetics, and comfort standards demanded by the hospitality industry.
The IMESA product portfolio addresses every laundry need, covering a wide range of capacities and functionalities. We provide solutions suitable for facilities of all sizes, consistently delivering high performance, ease of use, energy efficiency, and long-lasting durability. From washing machines and detergent dosing systems to tumble dryers and ironing solutions, each piece of equipment is engineered to ensure reliable and consistent results, even in the most demanding environments. Basically, behind every well-designed IMESA laundry facility reflects a clear and dedicated vision of the work, one that combines rigorous analysis, deep expertise, and advanced technology. It serves as an operational hub aligned with the facility’s needs, consistently delivering precise, high-quality service with commitment and passion.
As a result of continuous research and development, IMESA introduces the new ES tumble dryers line, available in Easy Smart and Premium models. Engineered for maximum efficiency, user-friendliness, and superior drying performance, the ES range combines advanced functionality with a strong emphasis on sustainability. Featuring intuitive interfaces and optimized drying programs, it’s the ideal solution for Ho.Re.Ca. operators looking to balance high performance, energy savings, and operational flexibility.
At IMESA, people, expertise, and innovation are at the heart of everything we do. We warmly invite you to visit us at the fair, to meet us in person and discover how we can help elevate your laundry operations with advanced, high-performance, and sustainable solutions. We’re here to listen, collaborate, and shape the future of your facility - together.
Because with IMESA, laundry becomes a real asset. •
IMESA SpA
Via degli Olmi, 22
31040 Cessalto (TV) Italy
T. +39 0421 468011
info@imesa.it www.imesa.it
DETERGO MAGAZINE # SEPTEMBER 2025
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In 1990 was founded the Association ASSOFORNITORI. In 2022 the name has been changed to ASSOCIAZIONE ITALIANA FORNITORI LAVANDERIE (ITALIAN ASSOCIATION OF LAUNDRY SUPPLIERS), with the acronym AIFL.
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Phone: 02 39 31 41 20
Email: info@assofornitori.com
C.F. 97091250155
Via Aldo Moro 45
20060 Gessate (MI)
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