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MASA at EXPODETERGO INTERNATIONAL 2026: the strength of Made in Italy textiles

From 23 to 26 October 2026, the company will exhibit at EXPODETERGO INTERNATIONAL, bringing more than 75 years of experience, innovation and expertise in customisation to the show

In the luxury hospitality sector, quality is also measured by the details. Linen for hotels, restaurants and spas is no longer simply a functional element but an integral part of a property’s identity. MASA interprets Made in Italy from a contemporary perspective, serving a B2B market increasingly focused on customisation and performance.

Design starts with the selection of yarns and developing distinct textures and processes. From there, we create embroideries, customised garments, jacquard logos, and colour palettes - each meticulously crafted to embody the unique identity of the establishment. However, customisation can only be competitive when it’s paired with high?performance textiles. This is why MASA works closely with industrial laundries, developing fabrics designed to withstand intensive washing, drying and ironing cycles.

The added value lies precisely in the combination of aesthetics and functionality, which defines the company’s offering. Alongside textile research, MASA invests in process innovation and certifications focused on the safety and sustainability of its materials.

MASA’s participation in EXPODETERGO INTERNATIONAL, from 23 to 26 October 2026, represents a strategic opportunity to present its clear vision to industry professionals and operators: professional textiles in which Italian tradition and industrial innovation are not alternatives, but two dimensions of the same competitive strength. •