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/ Magazine / BURNUS PROFESSIONAL, Europe’s leading brand revitalizes the italian laundry market
edited by
MARZIO NAVA
BURNUS PROFESSIONAL provides cutting-edge solutions for industrial laundry systems, leveraging specialised expertise to deliver measurable performance enhancements. Established in 2023 as part of the Munich-based DR. SCHNELL Group, the company has since expanded its presence to Italy. With a comprehensive product portfolio and dedicated local specialists, BURNUS PROFESSIONAL is transforming the Italian textile care market, prioritising sustainability, cost efficiency, and prompt service to drive superior operational outcomes
Even at the professional level, exceptional washing results cannot be taken for granted. Today, achieving optimal outcomes requires more than high-performance detergents – industrial laundries need a holistic, intelligent, and eco-friendly system. The benefits are clear: maximum efficiency, rigorous hygiene, and consistent fulfilment of customer expectations. In short, laundries require a reliable partner offering a comprehensive, hassle-free solution. As one of Europe’s leading suppliers of intelligent washing systems for professionals, BURNUS PROFESSIONAL delivers specialised solutions for sustainable, high-performance laundering. From innovative washing processes and advanced products to efficient dosing systems and tailored expert support, the Munich-based DR. SCHNELL Group subsidiary brings years of proven expertise in industrial textile care.
BURNUS PROFESSIONAL provides a complete, single-source solution to optimise every stage of the washing process: from the formulation of detergents and additives to precise dosing technology and process monitoring. By designing and dosing cleaning agents with precision and selectivity, the company ensures consistently superior results, transforming every wash into a flawless performance.
The success of BURNUS PROFESSIONAL is founded on the continuous development of innovative products and processes, engineered to deliver maximum cleaning performance in a sustainable manner. As a German company, we strongly focus on the quality and reliability of “Made in Germany” products. Since expanding into Italy in 2023, BURNUS PROFESSIONAL has been supporting local customers in enhancing efficiency and achieving superior results through its intelligent washing systems.
This approach has enabled BURNUS PROFESSIONAL to implement effective solutions across a broad range of applications, including the Italian market:
“BURNUS PROFESSIONAL: the perfect solution for every washing system”
Our Italian team is able to combine the company’s renowned quality and support with an in-depth understanding of the specific needs of Italian customers. Serving a diverse clientele, from established enterprises to emerging industrial laundries such as TOP CLEAN S.r.l. in Piedmont, the company provides tailored solutions optimised for each washing system. “Since 2023, we have seen steady growth in both our client base and revenue,” says Loris Fazzari, Sales Manager for Italy at BURNUS PROFESSIONAL. “We are raising the bar, particularly in laundering heavily worn workwear. This is why we collaborate closely with hospitals and hotels, sectors that place the highest value on our core strengths: outstanding product quality and dedicated customer support.”
Founded in 2008, TOP CLEAN, an Italian company specialising in the rental and cleaning of bed and table linen, has achieved impressive, measurable results in a remarkably short time. Thanks to the introduction of various BURNUS PROFESSIONAL products and solutions, TOP CLEAN has achieved significant improvements across all stages of its washing operations. Notably, stubborn sunscreen stains, particularly prevalent during the summer months, have been effectively eliminated. As a result, washing cycles are completed more quickly, waste has been reduced, and overall operational efficiency has significantly increased High-performance products for greater success
“We chose BURNUS PROFESSIONAL for their technological innovations. Their simple yet highly efficient solutions ensure an optimal washing process that, supported by a reliable backup system, guarantees operational continuity. Equally impressive is the quality of service and ongoing support: the BURNUS PROFESSIONAL team regularly visits our laundry to monitor the correct product dosing, optimise washing processes, and work closely with our staff to consistently achieve the best results”. Giuliano Brothers, owners of TOP CLEAN S.r.l.
A cornerstone of the BURNUS PROFESSIONAL portfolio is the intelligent GREEN LINE® modular system, engineered for more sustainable washing. This proven range, certified with the EU Ecolabel, is continuously expanded to cover every stage of the process, from raw material sourcing to production and disposal, enabling industrial laundries to make a meaningful contribution to environmental protection.
In addition, BURNUS PROFESSIONAL has long impressed restaurants and catering companies across Italy with its innovative STERISAN low-temperature washing process, specifically developed for hospitality textiles such as tablecloths, napkins, and chef uniforms. The method is both gentle and highly effective, ensuring disinfected, hygienically clean textiles while extending linen longevity. The innovative STERISAN process leverages an active oxygen component to deliver lasting cleaning, whitening, and disinfection results at low temperatures of just 40°C.
Looking ahead, BURNUS PROFESSIONAL plans to continue its growth in Italy, offering customers a compelling alternative in industrial laundry solutions. “Close customer support through regular visits every four weeks, advanced technological solutions through our innovative dosing systems and management software, and a strong focus on sustainability - this is our promise”, says Loris Fazzari. “Our clients are laundries seeking a reliable partner actively involved and focused on overcoming operational challenges”.
This perspective is shared by the Giuliano brothers of TOP CLEAN S.r.l.: “Thanks to continuous support, technological innovations, and the reliability of BURNUS PROFESSIONAL products, we are able to continuously improve our processes, enhance efficiency, and expand our presence in the region”.
BURNUS PROFESSIONAL GMBH & CO. KG
Karl-Winnacker-Str. 22 36396, Steinau a. d. Straße
M. +39 391 1412910
Loris.Fazzari@burnus-professional.com
info@burnus-professional.com burnus-professional.com
DETERGO MAGAZINE # NOVEMBRE 2025
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In 1990 was founded the Association ASSOFORNITORI. In 2022 the name has been changed to ASSOCIAZIONE ITALIANA FORNITORI LAVANDERIE (ITALIAN ASSOCIATION OF LAUNDRY SUPPLIERS), with the acronym AIFL.
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Email: info@assofornitori.com
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