/ Magazine / Editorial / Detergo.EU, the new platform dedicated to the laundry world is now online
Marzio Nava
February 2025 marks the launch of our new platform, designed for the broad, diverse, and complex laundry market.
February 2025 marks the launch of our new platform, designed for the broad, diverse, and complex laundry market. In the mid-1400s, Gutenberg’s invention of movable type printing revolutionized the reproduction of books, in the cheapest and fastest way.
From that moment, printed materials gained strength and impetus, contributing to the cultural "Renaissance" in the West, especially in Europe. Today, the internet serves as the "printing press" of the 21st century, providing us with information accessible in countless ways and contexts. From Gutenberg to
the Web: a revolution in communication. Detergo has chosen to keep pace with this ongoing transformation through the new Detergo.EU portal. We’re building on a solid foundation, which includes significant traffic to our pages (126.482 visitors in 2024, as recorded on October 31, 2024) and an extensive database (over 30.000 contacts in Italy and abroad), also thanks to our EXPODETERGO INTERNATIONAL trade fair, already
preparing for its 2026 edition. Detergo Magazine continues to serve as a valuable source of content, circulating in laundries, healthcare, and hospitality facilities, and will also be available on the new portal with dedicated articles and in-depth insights. The platform will intensify its efforts, featuring AIFL – the Italian Association of Laundry Suppliers, EXPODETERGO INTERNATIONAL, and Detergo. The goal is to
create a strong network between the magazine, Detergo.EU portal, and social media networks to enhance communication efficiency.
We will also be able to conduct timely screenings and analyse user traffic for those who choose to invest and believe in our platform – examining browsing trends, habits, behaviours, and insights on technology usage. The SEO (Search Engine Optimization) plays a crucial role, driven by the hierarchy of content from previous searches and user behaviour, along with the companies' communication needs. This ensures our proper positioning on Google and makes navigation more intuitive for our visitors. The website features an
appealing layout, user-friendly navigation, and it is available in two versions: one for desktop and one for mobile devices, considering that over 70% of the searches come from mobile devices. You can experience it firsthand by visiting www.detergo.eu.
You can experience it firsthand by visiting www.detergo.eu.
As the British Prime Minister and Nobel Prizewinning author Winston Churchill said, "To improve is to change; to be perfect is to change often"
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Do you know the association?
In 1990 was founded the Association ASSOFORNITORI. In 2022 the name has been changed to ASSOCIAZIONE ITALIANA FORNITORI LAVANDERIE (ITALIAN ASSOCIATION OF LAUNDRY SUPPLIERS), with the acronym AIFL.
Become a Member
Phone: 02 39 31 41 20
Email: info@assofornitori.com
C.F. 97091250155
Via Aldo Moro 45
20060 Gessate (MI)
detergo
Associated Companies
Phone: 02 39 31 41 20
Email: info@assofornitori.com
C.F. 97091250155
Via Aldo Moro 45
20060 Gessate (MI)
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